Home' Bowls NSW : September 2009 Contents 46 BOWLS NSW -- SEPTEMBER 2009
on social occasions -- as, for
example, when a toast is proposed.
Dr Norrie says simply: "Wine is
a genuine whole-health food -- part
of the fabric of a civilised life --
Mother Nature's health drink."
Dr Norrie's interest in the
possibility of producing wines with
added resveratrol developed strength
as evidence mounted in recent years
that resveratrol, in combination with
the alcohol in wine, was the key to
wine's apparent health benefits.
"It got me more and more
excited. It became clear that
the medical giants of the past --
Hippocrates, Pliny, Galen, Paracelsus
and so on -- were on to something
when they said that wine had
"They also knew that too
much wine was a bad thing. As
Paracelsus said, it's just the dosage
that determines whether wine is
a good drink, a medicine or a
The Wine Doctor R.E.W. process
meets Australian food standards
and wine-labelling requirements
because resveratrol is a natural
grape product and the added
resveratrol is itself also a natural
product derived from grapes.
Australian approval should allow
the product to be sold in many
major international markets.
Dr Norrie has patented the
process, but intends to make it
available to other wine producers
under licensing agreements.
The process is used to boost the
resveratrol content of both red and
white wines to 100 mg/l.
One bottle of The Wine Doctor
R.E.W. Chardonnay has as much
resveratrol as 70-100 bottles of
untreated white wine. One bottle of
The Wine Doctor R.E.W. Shiraz has
as much resveratrol as 15-20 bottles
of untreated red wine.
This means that for the first
time, white wine lovers can now
also achieve the same level of
Wine was always good
be even better!
potential benefit from moderate
wine consumption as red wine
Dr Norrie said the resveratrol
and other powerful anti-oxidants
in wine (notably quercitin and
epicatechin) were not stored in the
body and needed to be ingested
regularly, preferably daily, to give
He adds that regular
consumption of resveratrol-
enhanced wine would provide a
He said resveratrol acted like
a 'vascular pipe-cleaner'. It was
a 'biological jack-of-all-trades,
doing good all over the body',
with multiple effects and multiple
"This is a world first, and we
are mindful of the need to hasten
slowly," Dr Norrie says.
"While at the present time
the process is patent-protected,
my overall objective is to have
resveratrol-enhanced wine as widely
available -- and widely accepted --
as possible, so that the potential
benefits are available to as many
people as possible."
"It is important in achieving
this that we do not get ahead of
public understanding of the need
for responsibility and moderation if
wine is to deliver health and well-
being benefits -- benefits that have
already been claimed for wine over
hundreds of years."
Dr Norrie said a proportion of
revenue from the sale of resveratrol-
enhanced wines in Australia would
be donated, on an ongoing basis,
to the Australian Atherosclerosis
Society, which funds research
into the causes and prevention of
Similar donations will be made
to equivalent organisations in all
markets where the wines were
The Wine Doctor R.E.W.
Chardonnay 2008 and The Wine
Doctor R.E.W Shiraz 2006 are
available exclusively from Wine iQ.
Visit www.wineiq.com.au and follow
Both wines are $19.95 a bottle.
Minimum purchase is six bottles in
any combination. Freight is free on
purchases of one dozen bottles or
more (to most Australian addresses).
"Regulators worry about
statements like these being
misinterpreted," he said, "but they
can't argue with the fact that the
best way to avoid a disease is not
to develop it in the first place."
The Australian launch of The
Wine Doctor R.E.W. wines is
effectively a test aimed to assess
domestic and international market
appeal, and gauge the reaction of
the medical and health-professional
communities and regulatory
The wines will be launched in
other countries as soon as possible.
Dr Philip Norrie
(Continued from page 45)
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