Home' Bowls NSW : JULY 2010 Contents BOWLS NSW -- JULY 2010 27
Welcome to the inaugural edition
of Lifting The Lid
On an ongoing basis, Bowls Australia, the
nation s governing body for lawn bowls, will
provide the wider community with an in-depth
look at the issues currently facing the sport.
With that in mind, we take a closer look at
the National Merchandising Program, which has
generated more than $1.6 million for the sport s
development over the past six years.
I trust you will nd it informative.Neil Dalrymple
Bowls Australia CEO
Neil Dalrymple, Bowls Australia CEO.
National Merchandising Program
The National Merchandising Program has
helped to enhance the image of bowls in Australia
by creating consistency in attire worn at pennant
level and above competitions.
The program is an important whole-of-sport
initiative that helps generate revenue to support
the employment of development o cers in each
state and territory association, as well as the
general development of the game at grassroots
It is envisaged the distribution of funds into the
development of the sport will assist in the growth
of the game at grassroots level, as well as to assist
in creating a sustainable structure for the future
of the bowls.
Dispelling the myths:
• The current logo policy applies to pennant level
and above competitions. The BA logo must be
represented in accordance with your STAs dress
regulations, alternatively for Bowls Australia
events, the BA logo must be represented in
accordance with the BA logo policy.
• For all competitions below this, BA does not
have an applied logo policy or dress regulations.
In the instance where clubs are responsible for
setting attire standards, BA encourages clubs to
be exible in meeting the needs and requests of
• All licensed apparel that has been endorsed
with the representation of the BA logo is free to
be worn on the green, so long as it conforms to
the dress regulations in your STA or club.
• The BA logo can be represented in its traditional
format of green and gold, in tone-on-tone or in
a single colour matched version. The tone-
on-tone logo is presented in the format of the
logo being the same colour as the garment it
is being produced on. The colour matched logo
is presented in a format where the logo is the
same colour as one contrasting tone in the
• All formats are approved representations of the
• Wearing the BA logo on garments is recognition
that it has been manufactured by a licensed
manufacturer, who will contribute a royalty for
your garment into the NMP to help with the
development of the sport at grassroots level.
• None of the funds raised through the NMP
get distributed to any BA high performance
programs. All funds raised through the program
are targeted for development programs or
BA currently has 36 licensed manufacturers
that are able to produce garments with the BA
Licensees contribute a royalty towards the NMP
for the rights to produce the logo on garments
they have manufactured. The revenue generated
from this royalty is subsequently driven back into
the sport through STA development programs.
BA owns the copyright of the BA logo and
also all rights under the Trade Marks Act. An
organisation must hold a BA license in order
to produce the logo on garments they have
BA in conjunction with the STAs are actively
policing this area to remove unauthentic and
unlicensed manufacturers from the market place.
BA gives a licensed manufacturer permission
to reproduce the BA logo and endorse their
product through our brand. This means the
quality, standards and workmanship must meet a
Licensed manufacturers provide high quality
fabrics, patterns and designs that cater for a wide
demographic, as well as ensuring their product is
a ordable no matter what your budget may be.
Our current licensees have the capabilities to
service the program nationally thus ensuring the
NMP is easily accessible for all stakeholders.
A full listing of these businesses can be found
at www.bowlsaustralia.com.au, under the
The best place to obtain licensed apparel
is through a bowls retail outlet, information
on bowls retailers can be found at www.
bowlsaustralia.com.au under the merchandising
New Bowls Australia Logo Policy
BA recently released a new version of its logo
policy. The new version includes the depiction
of best practice examples which is designed to
provide clarity to members on the appropriate
representation of the BA logo.
A copy of BA s new logo policy can be found
at www.bowlsaustralia.com.au under the
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